Monday, April 20, 2009

thePlatform Signs 4Kids

Seattle-based white-label video management firm thePlatform revealed this morning that it will manage the publication and delivery of online video for 4Kids Entertainment Inc. The financial impact of the customer win was not disclosed. Based in New York City, 4Kids creates, produces and broadcasts children's entertainment. The company maintains an online entertainment portal, www.4kids.TV, as well as a newly created video-programming portal, www.4kidsTV.com. ThePlatform will manage the publication and delivery of online video for both sites, it said. thePlatform is an independent subsidiary of Comcast.