Thursday, February 21, 2019

Lytics Lands $35M More For Marketing Personalization Software

Portland-based Lytics, a developer of marketing personalization software said this morning that it has raised $35M in a Series C investment round. The funding was led JMI Equity, and also included existing investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. Lytics said the funding will go towards strategic growth initiatives in the product development and "customer success" areas. Lytics develops software used for mass personalization of marketing to customers, using cross-channel information to better understand those customers and to drive engagement with brands. Lytics is led by CEO James McDermott. More information »