Monday, April 24, 2017

Rover.com Launches Rebranding As The Dog People

Seattle-based pet sitting and dog walking marketplace operator Rover.com has launched a big re-branding as "The Dog People", in its first, national advertising campaign, the company said on Monday. Rover.com said the move is a result of its recent acquisition of dog sitting network DogVacay. Rover.com says it the new campaign is the biggest media investment that it has made to date, with a planned spending of $4.5 million in marketing this year. Rover.com rolled out a new set of ads, including Meet the Dog People.