Thursday, November 17, 2016

Little Bird Acquired By Sprinklr

Portland-based Little Bird, which develops software to help brands analyze and identify influencers on the social web, has been acquired by New York-based Sprinklr. Financial terms of the acquisition were not announced. Sprinklr said that it will use Little Bird's technology to enhance its audience insights, segmentation, advertising, and analytics capabilities. Little Bird's Chairman and Co-founder is Marshall Kirkpatrick. The company was venture backed by Mark Cuban, the Oregon Angel Fund, plus the AngelList Syndicate of angel Jason Calacanis.