Thursday, March 24, 2016

Little Bird Behind Dive Into Trump's White Supremacist Social Media Ties

In an interesting twist on social media analytics software, tools from Portland, Oregon-based social media analytics startup LittleBird are at the heart of an article in Fortune this week, which explores the link between Donald Trump's social media retweets, followers, and white supremacists. The article pulls heavily from research enabled by LittleBird's social media analysis software, which is normally used by businesses to figure out which social influencers they should reach with their marketing campaigns. In the article, Fortune writer Dan Primack details the extensive links between Donald Trump's Twitter account and avowed white supremacists, using Little Bird's social media marketing software. Little Bird is led by former ReadWrite and TechCrunch journalist Marshall Kilpatrick, and the company has raised money from Mark Cuban, the PIE (Portland Incubator Experiment), the Oregon Angel Fund, and Jason Calacanis' AngelList Syndicate.