Tuesday, June 28, 2016

Amazon Adds Play-DOH, NERF, And Others In Dash Button Expansion

Did your shoot all their NERF darts on the roof, and has their Play-DOH dried out? Seattle-based Amazon.com is making it possible to reorder both--and a ton of other products--with a big expansion of its Dash Button program, the company said today. Amazon--which released a slew of product announcements today--said that it has added more than 50 new brands, plus added toys and music equipment categories to the Dash Button program. Amazon's buttons allow users to click on a dedicated, hardware button to automatically re-order products. Amazon says that for its most popular items, more than half of Amazon orders are made via the dedicated Dash Buttons. Other brands involved in the big expansion include Campbell's Soup, Cascade, Clif Bar, Dial Liquid Hand Soap, FIJI Water, FoodSaver, Pepperidge Farm Goldfish Crackers, Hubert's Lemonade, Lavazza, Mentos, Nutiva, Puffs, Quilted Northern, simplehuman, Trident, annd V8 Vegetable Juice.