Tuesday, November 24, 2015

Moz Launches Content Marketing Analytics Tool

Seattle-based Moz is launching into the content marketing analytics space, saying Monday that it has launched a new tool, Moz Content, which it says will help content marketers optimize their content efforts. According to Moz, the new tool will crawl and analyze any site, and help figure out what content is performing, based on social and link activity, helping marketers understand if videos, news articles, or other content is driving audience engagement, and more. The tool also helps marketers search for content of interest to their niches, helping with content curation and social sharing. Moz said it is offering up free, limited access to the tool, in addition to access through its subscription products.