Wednesday, July 10, 2013

Simply Measured Adds LinkedIn Reporting

Social media marketers looking to understand how their marketing efforts are playing on LinkedIn have a new tool today, from social analytics software developer SimplyMeasured. The Seattle startup said that it has started offering up an enterprise analytics and reporting solution, specifically aimed at LinkedIn. Simple Measured said the new tool lets brands measure their activities and engagement on LinkedIn posts and discussions, and compare that performance with Facebook, Twitter, Vine, Instagram, YouTube, Google+, Klout and Google Analytics. Pricing on the new tool was not announced. Simply Measured is venture backed by Bessemer Venture Partners, MHS Capital, and angel investors.