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Watch Out Siri, Here Comes Amazon Echo

In the newest gadget to launch out of Amazon.com, the e-commerce giant announced a new device called the Amazon Echo on Thursday, aimed at becoming a "personal assistant" to the home. The voice controlled gadget--which answers to the name "Alexa"--lets users ask about the news, weather, and time; will play music; track grocery lists; and much more. Amazon said the device will only be available by invitation, initially, and will cost $199 -- or only $99 for Prime members.


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