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AssureStart Swaps CEO

Seattle-based online insurance company AssureStart said Wednesday afternoon that it has named Greg Tacchetti the President and CEO of the company. Tachetti also joins the company's board. According to AssureStart, Tachetti replaces Mike LaRocca, who has stepped down for family reasons. Tachetti co-founded AssureStart with LaRocca, and had been serving as COO. AssureStart is backed by American Family Insurance, and offers up business property and general liability insurance to small businesses via the Internet.


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