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WhitePages Targets Business Users With New Product

Seattle-based WhitePages announced this morning that it has launched a new product aimed at business users. The company said its WhitePages PRO platform--which has been available to select customers since 2012--is being targeted at businesses, which want to gain better information on their customers. WhitePages said the new platform provides information on consumers which can be used to detect fraud and validate customer identity, validate and prioritize customer leads, and help provide more information to call centers. WhitePages said its new platform is available via web interface and API, and links information to users based on their mobile phone and landline numbers.


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