Thursday, December 20, 2012

Placed Launches Charity App, Trades Donations For Data

Seattle-based Placed, the venture-backed developer of location analytics software, said Thursday that it has launched a new app, called Give 2 Charity. Placed said the app--which is free--automatically lets users earn points towards monetary donations to charities, in exchange to provide their location information to the company. Placed is backed by Madrona Venture Group, and develops analytics software used to let app developers know where their users are using their apps. Placed said users can earn points to donate to the Make-A-Wish Foundation, American Cancer Society, American Red Cross, Habitat for Humanity, Action Against Hunger, Sierra Club and the Humane Society, just for using the app; the company said it is using that data to help provide analytics to third parties in an aggregated manner.