Tuesday, September 20, 2011

Amazon's Quidsi Takes On Toys

Quidsi, the recently acquired e-commerce firm of Amazon.com, said today that it has launched a new, online toy store called YoYo.com. The new site offers up toys, books, video games, and collectibles. Quidsi operates Diapers.com, Soap.com, BeautyBar.com, and Wag.com, and agreed to acquired by Amazon in November of 2010. Quidsi has been rapidly expanding the number of e-commerce segments it is tackling; it just opened up Wag.com in July.