Wednesday, October 27, 2010

Microsoft Now Serving All Of Yahoo's Search Ads

Microsoft and Yahoo said today that the two have completed their transition to power all of Yahoo's paid search listings. According to the firms, Microsoft adCenter now is powering all of the paid search listings for both Bing and Yahoo!, across both the U.S. and Canada. The news marks the end of a long transition period for the two, who first announced the deal last July for Microsoft to take over Yahoo's search advertising efforts. Yahoo told its advertisers the new, combined network now provides 5.7 billion monthly searches to advertisers, reaching 163 million unique users.