Monday, June 14, 2010

Starbucks To Offer Free Wi-Fi

Seattle-based Starbucks CEO Howard Schultz said today that the firm is looking to offer free, one-click Wi-Fi through its U.S. company operated stores. Schultz said, at the WIRED Disruptive by Design business conference, that the firm has recognized its customers' desire for a better, in-store Wi-Fi experience. The service will be provided by AT&T, and will be launched July 1st. The firm previously required that users have an active, Starbucks gift card with certain minimum usage requirements to access its network.