Tuesday, February 9, 2010

Microsoft, Interpublic Ink Ad Deal

Microsoft and advertising giant Interpublic Group said today that the two have signed a partnership, where IPG will use Microsoft's Atlas as its "preferred" ad-server solution at IPG's various agencies. Financial details of the deal were not disclosed, however, the firms said that Microsoft's Atlas ad serving will be used by default across IPG's various agencies, which manage around $30 billion in global media. IPG's agencies include McCann Erickson, Deutsche, Low & Partners, The Martin Agency, and other high profile advertising firms.