Wednesday, December 3, 2008

Amazon.com Rolls Out iPhone App, Photo Search Feature

Seattle-based Amazon.com said today that the firm has rolled out a new application on Apple's App Store, the online store for iPhone and iPod Touch applications, which also includes a feature to find products based on a photo. According to Amazon, its new Amazon application allows users to search and browse for products offered by the firm, purchase products, and access other features such as customer reviews. Amazon said the iPhone application will also include a new product matching feature, which will attempt to help users match photos of products taken with their iPhone to the same products, or similar products, on Amazon.com's site. The free application, which is available via iTunes, allows users to snap a photo with their iPhone; that photo is then used by Amazon.com to find a similar product on its online store, which users can then purchase or mark.