Tuesday, September 23, 2008

thePlatform Gets Win, Snags AP Account From Microsoft

Seattle-based thePlatform has scored a major win, and has signed on the Associated Press as a customer. According to the AP, it has selected thePlatform to launch a more flexible, enhanced version of its Online Video Network, which is used to distribute video content to newspaper, broadcast, and other media sites. Financial impact of the deal was not disclosed. thePlatform's products will replace an existing system supplied to the AP by Microsoft. According to the AP, the new technology platform rollout will complete by December.