Monday, July 28, 2008

ActiveRain Debuts Mixpo-Powered Video Ad Tool

ActiveRain, a social networking and marketing site for real estate professionals, reported Monday that it has launched a nationwide online video advertising program. The Bellevue, Wash.-based business said the program was developed by Mixpo, an online video advertising company headquartered in Seattle that serves the small- to medium-sized business market. ActiveRain said it is licensing the Mixpo platform and offering it directly to its 98,000-plus network members. For a monthly or annual fee, ActiveRain explained, its members—real estate agents, mortgage lenders, appraisers, title company officers and others—will be able to create, publish, track and optimize online video advertisements. ActiveRain said the nationwide deployment follows nearly two months of testing.