Tuesday, October 12, 2010

Mixpo Expands Ad Tools

Seattle-based Mixpo, the developer of video advertising tools, said yesterday that it has expanded its range of tools in its product. According to Mixpo, it now offers up demographic targeting, the ability to serve up different ads based on time and day of the week, ability to sequence advertisements in specific order, and automatically adjust which ads to run based on their response rate. Mixpo provides video advertising products, and is venture backed by Madrona Venture Group, Yaletown Venture Partners, and Growthworks Capital Ltd.