Wednesday, April 23, 2008

Webtrends Gets Win In Italy

Portland-based WebTrends said today that the web analytics firm has signed on FastWeb, an Italian broadband carrier, as a customer. Financial terms of the deal were not disclsoed. According to WebTrends, FastWeb has selected the firm's Analytics On Demand and Dynamic Search products for its online marketing initiatives. WebTrends Analytics product is used to study website visitor interaction; the firm's Dynamic Search product is used for paid search optimization and managing pay-per-click and other advertising. WebTrends said that FastWeb is Italy's second largest fixed line telephone operator.