Tuesday, September 18, 2007

WebTrends Releases New Platform

Portland, Oregon-based WebTrends Inc., a provider web analytics software, reported yesterday that it has released an integrated marketing platform called WebTrends Open Exchange. WebTrends explained that Open Exchange provides a cross-channel marketing network that helps enterprise-class organizations develop relationships with their customers. The new product combines WebTrends analytics software with ad serving, content management, customer relationship management, e-mail marketing, enterprise campaign management, site search and Web site monitoring.