Wednesday, June 27, 2007

WebTrends Integrates With Microsoft CRM

Portland, Oregon-based web analytics provider WebTrends said today that it has unveiled new integration with Microsoft Dynamics CRM, Microsoft's customer relationship management tool. WebTrends said that the firm's WebTrends Marketing Lab will provide marketers with a view into online visitor activity along with offline customer information. The integrated solution allows companies to view clickstream data from web visitors alongside information in the Microsoft CRM tool. Marketers use the data to better understand the interests of their customers based on what they are viewing on their web sites.