Thursday, March 23, 2017

Alaska Air To Phase Out Virgin America Brand

Seattle-based Alaska Air said on Wednesday that it is phasing out the Virgin America brand, less than a year after it acquired Virgin America. The transition is expected to be complete by sometime in 2019, according to the carrier. Alaska Air paid $2.6 billion for Virgin America in April of 2016. Virgin America was particularly popular with the young, tech-savvy crowd in Silicon Valley.