Monday, May 9, 2016

BMW's ReachNow Car Sharing Service Snags Inrix's Banfield As CEO

BMW Group has named former Inrix Chief Marketing Officer Steve Banfield as CEO of its ReachNow car sharing service, which launched in Seattle last month. According to BMW, it now has more than 13,000 Seattle residents who have registered for the car sharing service. Banfield has previously also served at Sony, Microsoft, Paramount Pictures (Screenlife), Rightside, and RealNetworks.