Tuesday, January 12, 2016

Zillow Aims At Chinese Buyers

Seattle-based real estate site Zillow is aiming at Chinese real estate buyers, saying today that it has launched a new initiative to specifically connect Chinese with Mandarin-speaking real estate agents on its site. Accordingt to Zillow, it is directing Chinese buyers to U.S.-based agents, to help those CHinese with their purchases of homes in the United States. Zillow cited the "huge influence" of real estate buyers hwo are from China. As part of the deal, Zillow said it will offer up those referrals to its agents via WeChat, the popular mobile messaging app in China, and web portal operator NetEase. Zillow said it expects the service to be popular in Los Angeles, New York City, San Francisco and Seattle.