Friday, May 8, 2015

Highspot Rolls Out Content Analysis Software

Seattle-based Highspot, the developer of machine learning software which is backed by Madrona, said this week that it has launched a new product called Content Genomics. The company said the software uses machine learning to analyze marketing and sales content, to help measure the performance of that content through an orgnization. Highspot said its software uses machinelearning to analyze the content in sales presentations, and better measure how well that content works--before it is delivered to customers. Highspot is led by Robert Wahbe.