Wednesday, June 4, 2014

Chirpify Buys Measureful

Portland-based Chirpify, the developer of social commerce software led by Chris Teso, said today that it has acquired fellow Portland company Measureful. Financial terms of the buy were not disclosed. Measureful was a provider of automated, marketing data analysis software. Chirpify said that it has added the founders of Measureful, John Koenig, David Morrow, and Mac Martine to the company; Koenig has become VP of Product for Chirpify. Chirpify said it will continue to support Measureful as a standalone application, in addition to incorporating its technology into Chirpify Analytics. Measureful was backed by Rogue Venture Partners and Upstart Labs.