Monday, September 9, 2013

Marchex Ties With Marin Software On Call Analytics

Seattle-based advertising technology provider Marchex said this morning that it has tied with Marin Software, a provider of brand marketing campaign technology. According to the two, they have integrated Marchex's Call Analytics product into Marin's platform, allowing advertisers to better track how phone calls are generating revenue. Marchex offers up a call tracking system which helps correlate leads and revenue with specific advertising. Marin Software develops ad spending analytics product which lets advertisers figure out what search, display, social, and mobile advertising are delivering the best return on ad dollars.