Thursday, January 10, 2013

Zulily Links With Jessica Alba's The Honest Company

Zulily, the Seattle-based daily deals site headed by Darrell Cavens, has linked with celebrity e-commerce firm The Honest Company, a supplier of diapers, wipes, and other baby products founded by Jessica Alba. According to the two companies this morning, Zulily will offer up The Honest Company's products, starting with diapers, training pants, and diaper wipes, on a daily basis on Zulily. Financial details of the deal were not announced. Zulily CEO Darrell Cavens said in a statement that the line of products from The Honest Company is "a perfect match" to its mission. Zulily has been one of the fastest growing, e-commerce sites in not just Seattle, but the U.S., having grown to over 600 employees and gaining a valuation of over $1 billion in its last round, in November, since just starting in 2009.