Monday, September 10, 2012

Microsoft adCenter Becomes Bing Ads

Microsoft told its users Monday that it has renamed Microsoft Advertising adCenter as Bing Ads, and transitioned all user accounts to the new tool. The service is used by advertisers to manage search ads across the unified Yahoo! Bing Network. Microsoft said the upgrade also includes a few new features, including ability to import campaigns from other search advertising platforms, and a way to get faster help on disapproved ads and keywords.