Tuesday, November 15, 2011

Starbucks Launches AR App

Seattle-based Starbucks has jumped into the world of augmented reality--connecting the virtual and real world--via new app, the firm said today. Amazon said its new app, which runs on iPhone and iPod touch, can be used to interact with Starbucks holiday characters found on special, holiday themed red cups during this season. The augmented reality app will show holiday characters in holiday scenes, when customers snap a photo of those cups. Starbucks said it expects to also release an Android version of the app soon.