Thursday, July 28, 2011

AdXpose Powers TRUSTe Win

Seattle-based AdXpose is powering a win for privacy service TRUSTe, on an advertising compliance effort. According to Adconion Direct, a performance marketing and advertising firm, it is using TRUSTe's OBA compliance platform for brand safety and adherence to ad privacy self-regulatory requirements. A key part of that, according to Adconion, is the use of AdXpose's services within that compliance platform. Adconion explained that AdXpose's service helps block suggestive keywords and prevents ads from appearing on inappropriate sites, helping to improve the safety and performance of digital ad campaigns.