Wednesday, November 10, 2010

Mpire Wins Adconian

Seattle-based Mpire, the developer of advertising verification and optimization technology backed by Draper Fisher Jurvetson and Ignition Partners, said today along with Adconian Media Group, that Adconian has selected its product for its U.S. operations. Adconian is a major Internet advertising network. According tot he two, Adconian will implement Mpire's AdXpose verificaiton platform across its global ad network. Financial details of the win were not disclosed. Mpire's product is used by advertisers to ensure that their ad impressions are reaching the right people. Adconian says it has nearly 350 million unique users worldwide.