Friday, February 4, 2011

Groupon Counters Amazon's LivingSocial Deal

Just two weeks after Amazon.com rolled out a huge deal-of-the-day with partner and portfolio firm LivingSocial, the other big daily deal site in the market--Groupon--has run its own, major promotion with Barnes and Noble. According to an offer, entitled "Super Groupon" to its users, Groupon said it would offer $10 for a $20, Barnes and Noble gift card on Friday. The deal was an echo of the $10 for a $20 Amazon.com gift card offer sent out by LivingSocial on January 19th, which ended up being the most popular deal, ever, for LivingSocial. Amazon.com recently injected $175M into LivingSocial.