Wednesday, January 19, 2011

Amazon LivingSocial Deal Most Popular, Ever

Amazon.com's "once in a lifetime" offer of $10 for a $20 gift card on LivingSocial has proven to be the most popular deal, ever, for the daily deals site. Based on LivingSocial's list of top deals of 2010, Amazon has handily beat all of last year's records for the daily deal site. As of around 4pm PST on Wednesday, LivingSocial had sold over 946,000 of the gift cards, with 12 hours left on the deal. The most popular deal in 2010 was a coupon for $60 worth of wine for $30 on wine.com, which sold 14,366 coupons, according to numbers release at the end of December by LivingSocial. The next most popular deal was 10,406 coupons sold for $40 worth of food and yogurt from Sweetgreen for $20. The phenomenal Amazon.com deal comes shortly after Amazon invested $175M in LivingSocial, which competes against such firms as Groupon in the daily deals area.