Monday, October 18, 2010

AdReady Powers Pandora Mobile Ad Service

Seattle-based AdReady, the provider of display advertising products for SMBs which is run by Karl Siebrecht, has inked a deal with online personalized radio service Pandora, to power Pandora's mobile advertising efforts. According to Pandora, it has added new advertising capabilities aimed at helping small and medium-sized businesses reach mobile consumers, powered by a partnership with AdReady. Details of the partnership were not disclosed, however, Pandora said that technology from AdReady is being used to help local businesses build mob ile banners on Pandora's mobile applications. AdReady is venture backed by Bain Capital, Khosla Ventures, and Madrona Venture Group.