Monday, February 1, 2010

AdReady Powers Pandora SMB Advertising Push

Seattle-based AdReady, a developer of advertising display technology, is in a new deal with Internet radio service Pandora, the firms said today. According to Pandora, it is targeting small and medium sized business advertisers with a new dedicated SMB ad sales team, and has tapped AdReady to provide the technology behind the new advertising offering. Financial impact of the deal on AdReady was not disclosed, and other details of the partnership were not disclosed. Pandora said the use of AdReady would help its sales team to develop creative assets, traffic, and manage campaigns for its clients, offerings which previously would not have been cost effective.