Monday, June 28, 2010

Microsoft: More Spending, Clicks On Bing

Microsoft told its advertisers today that searchers on its Bing web site are spending 42 percent more than the average search user in the U.S., spending 21 percent more than Google users and 25 percent more than Yahoo! users, and are also clicking on more ads. Microsoft, which released the numbers as part of its one year anniversary, also said that people who land on sites from organic search results via Bing are 78 percent more likely to click an ad, compared with arriving on the site from Google. Microsoft launched its Bing search site in June of 2009.