Friday, June 18, 2010
Getty Images Broadens Link To Flickr Photos
Seattle-based Getty Images and Yahoo's photo site, Flickr, have expanded their efforts to pull user-generated photos from the Flickr site and license them to buyers. The firms told Flickr users Friday that they have rolled out a new "Request to License" program via Getty Images, which allows any photographer to mark their photos as licensable through Getty Images. Flickr said that users who enable the "Request to License" feature will connect interested buyers with a representative from Getty Images, who will handle details like permissions, releases, and pricing on those images for photographers. Previously, Getty Images had created a "Flickr Collection on Getty Images" which curated photos from the Flickr site for licensing, but required the approval of Getty editors for photo inclusion; the new effort helps instead drive requests for photo licensing to Getty directly from user interest.