Thursday, May 13, 2010

Microsoft, NBC In Big Advertising Push

Microsoft and television network NBC said Thursday afternoon that the two companies are in a digital marketing deal, where Microsoft will promote NBC's fall 2010 program lineup on MSN, Xbox, Windows Mobile, and Bing. Financial details of the advertising campaign was not announced. Microsoft said the deal will also include original, branded entertainment content from NBC shows, integration with Bing Visual Search, mobile, in-game advertising, and more. The campaign will only run in the U.S.