Tuesday, May 13, 2014

Zillow In Major TV, Radio Ad Push

Seattle-based real estate information site Zillow is in a major advertising push, saying Monday that it has launched a new, national TV spot, and its first set of national radio ads. Zillow said the third, television ad spot is part of its "Find Your Way Home" advertising campaign, which it kicked off last year. Zillow also said it will be rolling out print advertising as part of its efforts. Zillow said it is expected to spend $65M in advertising in 2014, part of a move to increase its users and market. Zillow's new ads feature a soundtrack by singer/songwriter Ray LaMontagne and were produced by DeutschLA and director Eliot Rausch.