Friday, May 7, 2010

Bocada Boosts Channel Efforts

Kirkland-based Bocada, a developer of data protection software, said this week that it has launched a new partner program aimed at resellers and MSPs. The firm said its new Bocada Partner Program will help provider marketing programs to those resellers, providing such things as sales presentations, product reference materials, opportunity registration, and lead tracking. The firm said that the program is being run by Channel Chargers, a firm which provides sales and marketing services to other companies.