Monday, March 8, 2010

Allrecipes Targets Men With Manly Cooking Site

Seattle-based Allrecipes.com announced today that it has launched a new site, specifically aimed at men who cook. The firm said the new site--ManTestedRecipes.com--targets men who want to spice up their "man cave meals", and who are looking for recipes for such things as the Super Bowl or poker night. The site caters to the stereotype of the steak eating meat BBQ lover, with such features as a way to post photos of "flame-charred" creations.