Tuesday, February 9, 2010

Hipcricket Signs Broadcaster

Kirkland-based Hipcricket, a provider of mobile marketing services and marketing campaigns, said today that it has signed on the Journal Broadcast Group, which operates a group of 33 radio stations and 13 television statons in 12 markets, as a customer. Hipcricket said Journal will use the firm's products to reach mobile phone users. The two companies have been working together since 2007, with six of Journal Boradcast Group's stations currently using Hipcricket. Financial details behind the deal were not disclosed.