Monday, June 23, 2008

HipCricket Signs Spanish Radio Firm

Mobile marketing firm HipCricket revealed Monday that the Spanish Broadcast System's radio stations have joined HipCricket’' Hispanic Mobile Marketing Network, which was established to provide advertisers with a way to reach Hispanic audiences with a single buy. HipCricket explained that the addition of the Spanish Broadcasting System means HipCricket's marketing program will now reach more than 7 million Hispanic radio listeners in large markets across the country, including Los Angeles, Miami, Chicago and New York. The program, which was announced in April, also includes Bustos Media, Davidson Group and Lotus Communication. HipCricket is headquartered in Kirkland, Wash.