Thursday, November 20, 2008

1Cast Hires Technology VP

Kirkland, Wash.-based 1Cast, a white-label provider of online and mobile news broadcasts, reported Wednesday that it has hired Travis McElfresh as vice president of technology. McElfresh, 1Cast said, hails from MSNBC.com, where he oversaw product development, software architecture, engineering and operations for several of that firm's Web properties. Before his five-year stint at MSNBC, McElfresh held product management, program management and technical management positions at Microsoft, OneSoft, Ameriteach and the University of Wyoming. 1Cast, which also launched a private beta Wednesday, provides broadcast news channels with on-demand, licensed and current news content from around the world. The privately held firm is backed by Eagle River Holdings LLC.