Thursday, November 6, 2008

WebTrends Tweaks Search Engine Marketing Service

Portland-based WebTrends, a developer of web analytics tools, said Thursday that it has added new customization, reporting, and other enhancements to the firm's automated search engine marketing (SEM) service. WebTrends said that the upgrades to its product include a new user interface, dashboard metrics, and reports, along with other updates to its WebTrends Ad Director tool, which is used for monitoring lead generation and placing online advertising. WebTrends' tool automatically places search engine advertisements for web marketers.