Tuesday, October 7, 2008

Visible Technologies Ties With Marketing Firm

Seattle-based visible Technologies, a venture-backed provider of Internet brand and reputation management services, said Tuesday that it has linked with social media marketing and online publicity agency M80. According to Visible Technologies, the two have expanded a strategic partnership. The two are offering what the companies describe as a suite of service offerings that help clients with "online word of mouth and conversation marketing initiatives." The offering includes software from Visible Technologies which analyzes blogs, forums, message boards, and other Internet sites to find influencers and discussions around brands and products. Financial aspects of the partnership were not disclosed. Visible Technologies is venture backed by Ignition Partners and WPP Group.