Wednesday, July 9, 2008

Visible Technologies Teams With Beyond Interaction

Seattle-based Visible Technologies, a venture-backed firm developing social media monitoring tools, said Wednesday that it has teamed with Beyond Interaction, the interactive marketing firm owned by MediaCom. According to Visible Technologies, Beyond interaction will offer its clients information from Visible's TruCast social media management platform. Financial impact of the deal was not disclosed. Visible Technologies' TruCast software is used by companies to track, analyze, and participate in blogs, online forums, social networking, and other social media sites. The firm is venture backed by Ignition Partners and WPP Group.